How Do You Build a Social Media Presence : Growing your social media presence is important to getting your business in front of more consumers and generate more sales.
Here are 6 some simple tips you can use to turn your lonely social media accounts into popular communities bustling with activity.
Use the Correct Tools
If you want to improve your social media presence, you need to post often and at the most favorable times.
But if you’re a company owner, you probably don’t have enough time in your day to constantly be logging in to all your accounts. That’s why you need to use the correct tools.
Using proper tools will help you schedule your postings as well as ensure you’re posting often enough to improve your social media presence.
Focus on Customer Satisfaction
Like it or not, social media has become the premier platform for customer service.
Rather than giving a business a phone call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues immediately turn to social networks to get help from brands.
Using your social platforms as a customer service podium will send more users to your social pages, and make it easier for them to solve their problems.
The good news is, you can even create a Facebook chatbot that will answer a customer’s questions when you’re not around. By doing this, your customers will also be more willing to buy from you.
Promote Your Accounts
Don’t expect your customers to know about all your social platforms and go searching for them themselves.
Start promoting your accounts to your customers and ask them to follow, like, comment and share your posts. The more people are aware of your presence on social media, the bigger your following and fan base will be.
Stay on Top of What’s Trending
One of the best ways to create a bigger presence for your business is to piggyback on popular trends. Doing this will get your profile in front of numerous users who never knew about your business before, and who also can help your posts go viral.
You can stay on top of trends just by taking a look at what’s going on.
Focus on Eye-Catching Visuals
One of the very best ways to stand out on social media while increasing your presence – is to focus on using eye-catching visuals.
For maximum benefit focus on posting images that show images of people using your products and enjoying your services.
Pursue Ongoing Engagement with Your Audience
Users won’t want to follow you on social media or interact with you if they get nothing in return.
That’s why it’s so important to actively engage with your audience. This means being committed to replying to comments that are posted on your page on a daily basis.
Engaging with your followers will not only increase your social media presence, but also help you develop real relationships with customers.
Facebook is still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice again in the future.